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o l d-----n e w-----l a s t-----n e x t-----m e-----y o u-----m a i l-----n o t e s-----r i n g s-----

not one pun about taking the piss

27/01/02 @ 7:55 p.m.

I think by now we’re all agreed that my mind focuses only on the trivial and pointless facts of life, so it should come as no surprise to learn that today’s entry is about another of my minor-obsessions.
A few years ago I was reading a magazine for old people that my mum had bought her mum, and I saw an advert for Incontipants, an apparently popular brand of adult nappies. Being the petty-minded bastard that I am, I still think about them to this day. What I loved was that they’d bothered to use wordplay for such an unglamorous product. I love the idea of marketing geniuses sitting round a boardroom table brainstorming what catchy name they could give to their incontinence pants, and I love that the best they could do was take out five letters and join the words up. There’s obviously a creative void in the world of piss-pants. The name’s second only to Anusol, which soars to new heights of sensitivity by managing to sound like anus-hole. It’s like condoms being called Fannypokers; it can’t do much to reduce the embarrassment of buying them.
Anyway, I digress... What’s really kept my mind drifting back to Incontipants over the years is the choice of colours they offered their customers: twelve shades of beige. This still makes me laugh, even after a few years. I love that, to give the customers a wide range of choice, there’s twelve available colours, but they’re all beige! And why twelve? Did the designers make nine shades and then think there was still a gap in the market? And would it kill them to make one in blue? It’s not like anyone sees them, we don’t care how much the stains show up!
I also keep wondering how people decide what shade of beige to wear. Like, if they’ve been eating a lot of carrots they’d go for beige #2, while if they’ve been eating a lot of spinach they’d go for beige #7 because it’d make a darker colour...
Y'know, other people would have seen the advert and just turned the page.

b o o k m a r k s-----r u d i e s-----u p d a t e s-----m y--i l l n e s s -----m o v i e--r e v i e w s

Content and layout © Yawner, 2001. Hosted by Diaryland. Best viewed with IE5, probably pants with Netscape.


o l d-----n e w-----l a s t-----n e x t-----m e-----y o u-----m a i l-----n o t e s-----r i n g s-----







not one pun about taking the piss
27/01/02 @ 7:55 p.m.
I think by now we’re all agreed that my mind focuses only on the trivial and pointless facts of life, so it should come as no surprise to learn that today’s entry is about another of my minor-obsessions. A few years ago I was reading a magazine for old people that my mum had bought her mum, and I saw an advert for Incontipants, an apparently popular brand of adult nappies. Being the petty-minded bastard that I am, I still think about them to this day. What I loved was that they’d bothered to use wordplay for such an unglamorous product. I love the idea of marketing geniuses sitting round a boardroom table brainstorming what catchy name they could give to their incontinence pants, and I love that the best they could do was take out five letters and join the words up. There’s obviously a creative void in the world of piss-pants. The name’s second only to Anusol, which soars to new heights of sensitivity by managing to sound like anus-hole. It’s like condoms being called Fannypokers; it can’t do much to reduce the embarrassment of buying them. Anyway, I digress... What’s really kept my mind drifting back to Incontipants over the years is the choice of colours they offered their customers: twelve shades of beige. This still makes me laugh, even after a few years. I love that, to give the customers a wide range of choice, there’s twelve available colours, but they’re all beige! And why twelve? Did the designers make nine shades and then think there was still a gap in the market? And would it kill them to make one in blue? It’s not like anyone sees them, we don’t care how much the stains show up! I also keep wondering how people decide what shade of beige to wear. Like, if they’ve been eating a lot of carrots they’d go for beige #2, while if they’ve been eating a lot of spinach they’d go for beige #7 because it’d make a darker colour... Y'know, other people would have seen the advert and just turned the page.
	b o o k m a r k s-----r u d i e s-----u p d a t e s-----m y--i l l n e s s -----m o v i e--r e v i e w s







	Content and layout © Yawner, 2001. Hosted by Diaryland. Best viewed with IE5, probably pants with Netscape.